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Hey, I’m Francisco 👋


I’m a Fractional Growth Marketer, Community Builder, Father of 2 Dragons, and Founder of Led by Community & Community Week.

Only useful stuff, no fluff, no sales, but spicy sometimes!

I took a photo walk a couple of days ago. I didn’t bring home too many photos. This view caught my eye despite its randomness. I was happy to found a place where there was just one color in the frame :)

Articles

What I learned from running AI Hackathons for community builders

Dec 1, 2025

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11 min read

What I learned from running AI Hackathons for community builders

Pop-up wardrobes, tape-to-stream labs, and story prompts powering this week’s experiments.

Founder Journey

Community Trends

How Internal Communities Deliver Tangible ROI for Businesses

Nov 19, 2024

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6 min read

How Internal Communities Deliver Tangible ROI for Businesses

Unlocking Growth and Collaboration Through the Power of Connection

Community Strategy

Slack Communities: The Good, the Bad, and My Honest Take on the Challenges

Oct 4, 2024

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13 min read

Slack Communities: The Good, the Bad, and My Honest Take on the Challenges

My personal experience as Slack Community Manager (Admin)

Community Platforms

10 Tips for Community Builders Looking for Work: What to Focus On

Sep 24, 2024

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4 min read

10 Tips for Community Builders Looking for Work: What to Focus On

To All Laid-Off Community Builders: Let’s Shift the Focus

Career & Development

Learnings from the CMX Community Industry Trends Report 2024

Aug 7, 2024

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8 min read

Learnings from the CMX Community Industry Trends Report 2024

The report is 50 pages, get the most out of it on this newsletter!

Community Trends

Empowering Communities: Success Stories and Educational Resources

Nov 17, 2023

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4 min read

Empowering Communities: Success Stories and Educational Resources

Using Real-Life Examples and Resources to Enhance Community Engagement

From a Builder for Builders

Building a sustainable mission-driven community and a community agency is not an easy feat, but having community on your side can always bring the energy you need to keep running (with a few coffees per day). Let’s connect!